I am a student at the University of Holland, I would like to tell you about my education in Holland. And would like to hear back from marketing students, so we can compare the studies.
I am studying commercial economics, I hope to learn all aspects of getting goods and services to the consumer.
I will learn how to do a market research, advertise and how to present a "new"product. I will also learn allot about distribution policy, pricing, business economics, sociology and psychology.
I would like to tell you about my lesson last week so you can get a good sense of what I learn on a week to week bases.
The first thing our teacher asked us all was "What is marketing?"
Many people think of marketing only as selling and advertising. But is should be seen as satisfying customer needs. Marketing starts long before a company has a product. Marketing is the homework that managers undertake to assess needs, measure their extent and intensity and determine whether a profitable opportunity exists.
Marketing doesn't end their it continues throughout the product's life, trying to find new customers and keep current customers by improving product appeal and performance, learning from product sales results and managing repeat performance.
We define marketing as: a social and managerial process by which individuals and groups obtain what they need and want though creating and exchanging products and value with others.
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