Public relations includes: press relations, product publicity, public affairs, lobbying and investor relations.
Press relations or press agency: creating and placing newsworthy information in the news media to attract attention to a person, product or service.
Product publicity: publicising specific products
Public affairs: building and maintaining local, national and international relations
Lobbying: building and maintaining relations with legislators and government officials to influence legislation and regulation.
Investor relations: maintaining relationships with shareholders and others in the financial community.
Development: public relations with donors or members of non-profit organisations to gain financial or volunteer support.
Public relations can have a stronger impact on public awareness at a much lower cost than advertising. The company does not pay for the space or time in the media, they pay for the staff to circulate information.
Speeches(company executives must answer the questions from the media or give talks at trade associates or sales meetings. These events can be either positive or negative for the company)
Special events ( ranging from news conference, press, tours, grand openings, educational programmes designed to reach and interest target public)
Written materials (annual reports, brochures, articles, newsletter and magazines)
Audiovisual-identity (films, video and audio cassettes)
Corporate-identity materials (logos, stationary, signs, uniforms, company cars and trucks)
Public services activities ( campaigns to raise funding for good causes for example donate money for handicapped)
Website ( can be a good public relations tool, consumers can visit the site for information and entertainment.
