Marketing Education in the US

I am interested to see the differences between the marketing education in the Netherlands compared to the marketing studies in the United States or United Kingdom.

I found interesting study manuals from University in the United States, about the marketing mix. I have learned that we define four different P's ( place, product, price and promotion) but I read in the manual that they define seven different P's. The fifth P represents People, the sixth physical evidence and the seventh P stands for process.

People: Use of appropriate staff is very important for any service, and training them to help represent the company's image. Consumers judge a company or brand by comparing the service based on the way employees interact with the customers.

Process refers to the systems used to assist the organisation in delivering the service. An efficient service will enhance the loyalty towards an company.

Physical Evidence are the expectations that consumers have towards a company, for example if you visit a restaurant you expect it to be clean and friendly environment. Consumers will make perceptions based on their sight of the service and that will have an impact on the loyalty of consumers. Under physical evidence we categorise the uniforms, facilities and the delivery, and the process stands for the whole customer experience.

The last three P's ( process, physical evidence and people) are very similar, but I still think there important to learn. I will do more research about the marketing education in the US so that I can learn more about the differences.