Consumer products are those bought by final consumers for personal consumption. Marketers usually classify these goods based on consumer shopping habits. Consumer products include convenience products, shopping goods, specialty products and unsought products.
Convenience products are consumer goods and services that the consumer usually buy with a minimum level of effort. For example soap, newspaper, washing detergent, fast food etc.
Convenience products can be divided further into three different types: staples, impulse goods and emergency goods.
Staples are goods that consumers buy on a regular basis, such as milk, toothpaste or bread. Impulse goods are purchased with little planning or search effort, such as magazines, chocolate bars product that are often placed next to checkout counters. Because shoppers may not otherwise think of buying them. Emergency product are purchased when a need is urgent, for example umbrellas during a rainstorm.
Shopping products are less frequently purchased and consumers spend considerable time and effort gathering information and comparing alternative brands carefully on suitability, quality, price and style. Examples of shopping products are furniture, clothing, used cars and major household appliances. Shopping products can be divided into homogeneous and heterogeneous goods.
Specialty products are consumer goods with unique characteristic or brand identification for which a group of buyers is willing to make a special purchasing effort. Examples include specific brands and types of car, home en system, photographic equipment, designer clothes and the services of medical or legal specialist and luxury goods.
Unsought goods are consumer goods that the consumer either does not know about or knows about but does not normally think of buying. Most new innovations are unsought until the consumer becomes aware of them through advertising. Few examples of unsought goods are life insurance, home security, blood donations etc. These products require a lot of advertisement, personal selling and other marketing efforts.
Shopping products are less frequently purchased and consumers spend considerable time and effort gathering information and comparing alternative brands carefully on suitability, quality, price and style. Examples of shopping products are furniture, clothing, used cars and major household appliances. Shopping products can be divided into homogeneous and heterogeneous goods.
Specialty products are consumer goods with unique characteristic or brand identification for which a group of buyers is willing to make a special purchasing effort. Examples include specific brands and types of car, home en system, photographic equipment, designer clothes and the services of medical or legal specialist and luxury goods.
Unsought goods are consumer goods that the consumer either does not know about or knows about but does not normally think of buying. Most new innovations are unsought until the consumer becomes aware of them through advertising. Few examples of unsought goods are life insurance, home security, blood donations etc. These products require a lot of advertisement, personal selling and other marketing efforts.
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